Watch a livestream recording with American Rum Report and Kuleana Rum's CEO Steve Jefferson, taking about the origin story of Kuleana Rum Works. From sailing in the Caribbean to opening the first (licensed) distillery on The Big Island of Hawaii.
“Hawaii is a unique example of what life could be like when you have all the resources you need and you don’t ruin them all,” says Steve Jefferson, founder and CEO of Kuleana Rum Works. “Coal, oil, and minerals used to be the required resources for a modern economy to thrive, but now we are realizing that sunshine, wind, fresh water, and fresh air are the most important resources—not only on a human level, but on an industrial level as well. Hawaii has all of those in abundance, and we have a multimillennial culture in place that protects those resources, fiercely.”