Exclusive Interview with Steve Jefferson, Co-founder and CEO of Kuleana Rum Works
It’s notoriously windy in North Kohala. Trade winds reliably blast Hawai‘i Island’s northern coast and the smoothed hump of its oldest volcano.
It’s morning as I step out of an air-conditioned tour vehicle onto the dusty landscape. Tucked behind a row of windmills, on a 40-acre plot, leafy stems tower above me, shaking in the wind. Sugar. If you visited this spot 150 years ago, the scene would be similar (minus the windmills, of course): The relentless Hawaiian sun, a sparkling blue ocean backdrop and the trade winds coaxing cane leaves to emit rain sounds when there’s barely a cloud in the sky.