Thinking About Sustainable Business and Tourism on Hawaii
NUVO Magazine –
There is a fundamental word in Hawaiian used to define responsibility: kuleana—a deep spiritual relationship between a person and the things they are responsible for.
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It’s notoriously windy in North Kohala. Trade winds reliably blast Hawai‘i Island’s northern coast and the smoothed hump of its oldest volcano.
It’s morning as I step out of an air-conditioned tour vehicle onto the dusty landscape. Tucked behind a row of windmills, on a 40-acre plot, leafy stems tower above me, shaking in the wind. Sugar. If you visited this spot 150 years ago, the scene would be similar (minus the windmills, of course): The relentless Hawaiian sun, a sparkling blue ocean backdrop and the trade winds coaxing cane leaves to emit rain sounds when there’s barely a cloud in the sky.