Thinking About Sustainable Business and Tourism on Hawaii
NUVO Magazine – There is a fundamental word in Hawaiian used to define responsibility: kuleana—a deep spiritual relationship between a person and the things they are responsible for.
Also in News
Kuleana Rum Works: From the Farm to the Distillery
Watch a livestream recording with American Rum Report and Kuleana Rum's CEO Steve Jefferson, taking about the origin story of Kuleana Rum Works. From sailing in the Caribbean to opening the first (licensed) distillery on The Big Island of Hawaii.
Hawaii Island MidWeek: The Kuleana Difference
With its distribution reach growing each day, Kuleana Rum Works is proving that world-class rum can come from a Big Island distillery.
For centuries, the colorful history of rum has been intrinsically linked to sea voyaging, sailors, tropical locales and the spirit of adventure. Such is the case with Kuleana Rum Works, conceived by Big Island native Steve Jefferson during a sailing trip across the Caribbean in 2007.
Having spent the better part of that year cruising with his wife, Jackie, and their two small children on their sailboat, Jefferson dropped anchor off the island of Martinique, where he immediately noticed the many geographic, volcanic and climatic similarities to the Big Island.